3 Skincare Myths That Need to GO

Hello Friends and Enemies,

If you’ve ever been personally victimized by a skincare trend, this one’s for you.

In an industry that invents problems just to sell you a solution, it’s hard to know what’s worth your money, and what’s just another overhyped bandwagon destined for the “used twice and abandoned” shelf in your bathroom.

So here it is. The Top 3 Skincare Trends That Need to Calm Down - and what actually matters instead.

1. The 12-Step Routine

The Hype:
Skinimalism who? Maximalism is in. You need a cleanser, two toners, an essence, four serums, a mist, a balm, a moisturizer, a sealant, a sleeping pack, and a prayer.

The Reality:
Unless you’re trying to exfoliate your soul, this is not only unnecessary — it’s barrier-breaking. Overloading your skin with too many actives or layered products is the fastest way to confuse your moisture barrier, throw your microbiome off balance, and land yourself in sensitivity purgatory.

What Actually Matters:
A strategic, consistent routine: cleanse, treat, moisturize, protect. That’s it. Fewer steps, smarter formulas, better skin.

2. “Clean Beauty” Fear-Mongering

The Hype:
If you can’t pronounce it, it must be toxic. Synthetics are scary. Essential oils will heal you. Also, parabens are evil (except they’re not).

The Reality:
Clean beauty has become the wellness world’s MLM. It’s rooted in fear, not science. The truth? Synthetic ≠ bad. Natural ≠ safe. And most of the ingredients demonized by “clean” brands are clinically tested and totally fine.

What Actually Matters:
Ingredient transparency, proper formulation, and dermatological testing. You want safety, not scare tactics.

3. The "Glass Skin" Obsession

The Hype:
Your skin should look poreless, wet, glazed, and vaguely ethereal at all times. Anything less and you’re failing.

The Reality:
This isn’t skincare, it’s Photoshop culture in serum form. Real skin has texture. Real skin has pores. Real skin produces oil, thank you very much.

What Actually Matters:
Barrier health, hydration, and reducing inflammation. When your skin is functioning well, it reflects light naturally. You don’t need to fake glass - you just need to support your skin’s biology.

Final Thought:

Skincare doesn’t need to be a scavenger hunt or a spiritual journey.

It should be effective, ethical, and evidence-based.
And if you’re wondering where to find that… well, stay tuned. Something’s coming.

Until then,
Go wash your face. But just once. Calmly.

xo,

Samm